SEO Services

How many get rich quick emails do you get in your inbox every day with “SEO Specialists” promising you a golden path to the top of the Google charts?  I am guessing you have read through a few of those and it made you think twice about taking a chance.  Stop taking chances and let us help you make an educated decision.

Driven Leads takes the guess work out of figuring out where to spend your money on the SEO side of your business.  So many times companies jump out into the world of link building and blogging, when they haven’t even finished their product internally at all.  On Page SEO is usually the major step that “SEO Professionals” skip when working on your projects and its the most important step.

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What Is SEO? Really!

A lot of times we get questions from Agents, Brokers, & Loan Officers on what exactly is SEO and how does it work.  For someone that has never used it or has never been exposed to its potential, this can be a valid and confusing question.

This video is an explanation from Matt Cutts, The SEO guru from Google, trying to summarize in theory what SEO is.  He also goes on to explain what Google looks for briefly.

Below is a custom FAQ for our clientele to get you a little more versed in the world of SEO.

Search Engine Optimization FAQ’s for Real Estate

At Driven Leads, we know SEO can be confusing.  Please check out our FAQ section below for answers to some of our more common questions.  Didn’t find what you were looking for?  Send us a message to and we will be happy to answer any questions you may have.

Why Do I Need SEO Services?

SEO services help your site rank better in the search engines organically. Better rankings in relevant terms will drive more traffic to your site, creating the ability for better exposure and revenue streams.

What are the Best Places to Start on My Site?

Search engine optimization involves a high number of tactics, which all help to optimize your site. A combination of online marketing and search engine optimization is a good way to achieve great optimization. Its always popular for someone to recommend you go spend a lot of money “building authority” for your site with back links.  This shouldn’t ever be the first place to start.  You need a well tuned car before you can compete in the race.

Driven Leads always recommends starting internally and building out from there.

  1. On page optimization
    1. Page Titles, Meta Descriptions, Headers 1,2,3.
  2. Internally Linking
  3. Internal Site Structure
  4. Great Content

Only after you get your base set do you start to build your links intelligently.

What are Page Titles and Meta Description Tags?

Page Titles & Meta Description tags of a URL are the on page elements that appear in search results for that URL.

Page Titles are one of the best ways to define what a particular URL contains for the search engines and needs to be optimized properly for a URL to rank for a specific term.

The Meta Description also helps browsers understand what your site’s pages are about. This is also an opportunity to put some text in front of the potential visitor on the SERP to entice them to click. While optimization is important here, useful information and calls to action also need to be considered depending on the URL.

What is Google Webmaster Tools? (*Now Search Console)

Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize their websites. It has tools that let the webmasters submit and check sitemaps, generate and check robots.txt files, list internal and external pages linking to the site, view statistics related to how Google crawls the site, disavow links, and more. Google WMT’s is a must-have for any site looking to optimize.

What's an XML Sitemap?

An XML sitemap is a list of pages of a web site accessible to crawlers or users. It lists the pages on a web site, typically organized in hierarchical fashion. This helps search engine bots find, crawl, and index pages on the site.

What is a robots.txt file?

A robots.txt file on a website will function as a request that specified robots ignore specified files or directories in their search. This might be, for example, out of a preference for privacy from search engine results, or the belief that the content of the selected directories might be misleading or irrelevant to the categorization of the site as a whole, or out of a desire that an application only operate on certain data.

What is a 301 Redirect?

A 301 redirect tells search engine spiders that a page of content has permanently been moved to another location. This ensures that there are no ‘dead’ or non-working, active links on a page within your site.

What is Google Analytics?

Google Analytics help you analyze visitor behavior in regards to your site. Analytics tools can tell you how many visitors you had each day, what pages they crawled, how long they were on each page, etc. Google Analytics is an invaluable tool in helping to augment your site’s ability to attract browsers.

Why do I Need to Write Copy for My Website?

“Content is king” when it comes to the Web. It almost sounds cliché now but it still hold true. Remember that the Web’s purpose is to provide information to users; having fresh, unique, useful copy implemented regularly on your site is one of the best ways to achieve good rankings.

Not only does it intrigue visitors to visit your site and provide new content for the SE’s to crawl but sites with great content are more likely to be linked to by outside sites, improving its overall strength edit button to change this text.

How Can Social Media be Used for SEO?

On the surface, Social Media presents opportunities to acquire back links and social mentions to your site’s pages, articles, press releases, etc.  It was initially pushed by SEO specialists for this reason, but it has grown into another opportunity.

Social Media now allows you to get your product, listing, community knowledge out the masses and bring them back to your site to soak up more of what it has to offer.  The more quality content you bring in and the more mentions and back links you get organically makes it a solution you can’t ignore.